Why Poser Experts are Killing Great Brands and Why Having A Great Brand Alone Won’t Grow Your Business in 2018

January 16, 2018

It use to be by simply having a great visual and verbal brand presence, aka a killer brand, would get you noticed by your audience, other influencers, and the media at large. Well not anymore. Twenty-year branding vet, Ali Craig with Entreventure.co ( says “ A pretty brand use to be all that a business would need to stand out from the noise. Today your brand and your marketing approach must all be a cut or two above your industry competition to be noticed.” With more and more entrepreneurs starting their own businesses, the online noise of who truly is an expert and who is a “poser” is harder for the consumer to discern.  In turn, this is creating an environment of turbulence and backlash through service and product-based industries.  True industry experts no longer just have to sell their services, they have to overcome the consumers’ skepticism and angst due to a negative experience from another provider. To...

Insane Impact Showcases Event LED Technology at the 65th PGA Merchandise Show

January 16, 2018

Inaugural Ice Cream Bash Featuring Live Music to be Celebrated in Iowa This Summer  Insane Impact will showcase its LED event screens as part of country music concerts The annual Le Mars Ice Cream Days will have a new event this year featuring late-night celebrations, food and music. The inaugural Ice Cream Bash is the official after-party of the annual Ice Cream Days, which are held each summer in Le Mars, Iowa, home of Blue Bunny, and known as the ice cream capital of the world.  Capping off the annual four-day event, the Ice Cream Bash, formerly known as the Plymouth County Summer Bash, will feature food, drinks and country music acts on stage for those who want to continue the festivities into the night.   Iowa-based LED-display provider and events production company is helping to coordinate the event and will be showcasing its huge video displays for the event to transform the bash into a true party.  Insane...

Fiona Davis selected for Humanitarian Award by the International Association of Top Professionals (IAOTP).

January 15, 2018

Fiona E. Davis, Educational Consultant for the People Development Command section of Victoria Police in Melbourne, Australia was recently just selected for the Humanitarian of the Year Award for 2018 by the International Association of Top Professionals (IAOTP).While inclusion with the International Association of Top Professionals is an honor in itself, only a few members are selected for the Humanitarian Distinction.  The Humanitarian of the Year is an award that is given for an individual’s outstanding commitment and contributions to society. IAOTP is incredibly honored to be able to recognize Fiona Davis for her philanthropic efforts and dedication. Fiona is being recognized for this honor for having over 3 decades of professional experience in education.  She joined Victoria Police in 2010. Her key responsibilities involve designing, training and assessing programs for police recruits, detectives, crime scene officers and prosecutors. She ensures...

Lotus Cosmetic Surgery Connecticut Now Accepting Cryptocurrencies

January 15, 2018

Lotus Cosmetic Surgery Connecticut is now accepting cryptocurrencies including Bitcoin and Etherium, as payments for some surgical and nonsurgical procedures starting in January 2018. With the expanding adoption of cryptocurrencies, board certified plastic surgeon Dr. Nasir feels that the time is right to better serve his patients who are seeking alternative forms of payment. Payment will be quick, easy, and won't require the usual banks or credit card fees. Patients will be able to pay online in the privacy of their own home or using their mobile device. Individuals will get the same great level of care and service they have come to expect at Lotus Cosmetic Surgery with more convenience. Dr. Nasir and his staff are excited to be among the first plastic surgery practices in the region to accept this new form of payment. Stay tuned for more information regarding this exciting new development! About Dr. Nasir Dr. Nasir is a plastic surgeon...

Cireson Launches Next Generation Software Asset Management Solution for Microsoft Licensing

January 16, 2018

Cireson, world leaders in Microsoft Service & Asset Management solutions, today announced the launch of , a beautiful and simple solution to optimize spend, ensure compliance, and improve the overall understanding of your Microsoft license estate. True Software Asset Management helps with every stage of the SAM journey, from asset discovery and management, to data normalization with the Global Content Library, through the provision of an end license position (“ELP”), leveraging the License Calculation Engine. With the data you need at your fingertips, everyone in the organization can make informed decisions for Enterprise Agreement renewals, contract negotiations, as well as audit preparation and defense.  “A proactive and continuous approach to managing software assets is vital to reduce IT spend,” said Shaun Ericson, Co-Founder, Cireson. “With nearly 25% of software going unused, organizations are wasting tens of thousands of dollars...

Dr. Rakhee Bowker selected as Top Female Professional in Healthcare for 2018 by the International Association of Top Professionals (IAOTP).

January 15, 2018

Dr. Rakhee M. Bowker is an Assistant Professor of Pediatrics for Rush Medical College.  She was selected as Top Female Professional in Healthcare for 2018 by the International Association of Top Professionals (IAOTP).  While inclusion with the International Association of Top Professionals is an honor in itself, only a few women are chosen for this distinction based on their years of experience in the field, professional accomplishments, academic achievements, leadership abilities, and contributions to their communities.  These are truly incredibly talented women who have dedicated their life to their work and have had a lifetime of achievement and success in a male dominated industry! Dr. Bowker was also selected by IAOTP as Top Neonatologist of the Year for 2017 for her outstanding leadership and dedication to the field.  She will be honored at IAOTP’s 2017 Annual Award Gala at the Ritz Carlton in Battery Park NYC for both distinctions....

THE RISK IS PART OF THE RHYTHM

January 15, 2018

In dancing one keeps taking a step and recovering one’s balance. The risk is part of the rhythm. One steps out of and into balance; one keeps on doing it, and step by step the mass of the body moves about. But the action is more fun and the risk increases when the dancers step to a rhythmic beat of music  — Edwin Denby   Abby Leigh is an artist with a particularly analytic mind. The problems she puts to herself as a painter come from attempting to find a fresh balance between presumed opposites—romantic/scientific, gestural/geometric, visible/invisible. What poet Bill Berkson said of Hans Hoffmann could be said of Leigh, that she finds “an active happiness in the material life of painting,” which is to say, she enjoys every aspect of the process of being a painter. This is important for understanding why the paintings and drawings look the way they do, and how they delight us in the experience of...

Evangelical Churches Launch New Worldwide, Interdenominational Movement

January 15, 2018

A large number of evangelical churches frustrated with the political and theological persuasion of organizations like the World Council of Churches and the World Evangelical Alliance have joined an alternative international ecumenical alliance called the Covenant Christian Coalition (), which was founded in Dallas in 2015 by what was initially a small group of ministry leaders.The alliance quickly caught the attention of more conservative-leaning churches in Africa, Asia and South America, which joined in droves.  Even though the startup organization began in the Bible Belt of the United States, growth in the U.S. was almost immediately eclipsed by scores of churches and ministries joining in Nigeria, Uganda, Colombia, India and the Philippines, among other countries.  The expansion spurred on leaders to draft formal rules in January 2017 and to set up an office in New York for handling all the correspondence coming in.  The new rules stipulated an egalitarian leadership...

Beat Your Children -- River Road ISD is now available to help

January 15, 2018

We entrust our children to schools to provide them a better education than we can provide our children ourselves.  We trust that our schools are operating to the highest standards based on up-to-date research, and we are extremely saddened when we find districts ignoring 50 years of settled knowledge.We know that the American Academy of Child and Adolescent Psychiatry, the American Academy of Pediatrics, and the National Association of School Psychologists have taken a public stand against in-school corporal punishment.  We know that the nation of Israel outlawed corporal punishment in 2000, along with 52 other countries which have outlawed corporal punishment as of 2018. We know that corporal punishment has been linked with: Depression, Drug Use Disorders, Anxiety Disorders, Suicide, Lower Wages, Less Education, Increased Student Aggression, Wife Beating and Child Abuse. A small sampling of the available research can be found at .River Road ISD and...

NEW YORK TIMES BESTSELLING SELF PUBLISHED AUTHOR HITS HOLLYWOOD

January 16, 2018

New York Times and USA Today Bestselling author, Heidi McLaughlin adds another notable milestone to her career. Forever My Girl, a self-published novel written by McLaughlin in late 2012, finds its way to the big screen this week. Forever My Girl, Book one in The Beaumont Series is a second chance romance and tells the story of Liam Page, a musician who chose fame over love. When he finds out his best friend is tragically killed, he returns home to face the consequences of his actions and the people he left behind many years prior. Page is played by actor Alex Roe and his love interest, Josie is played by actress Jessica Rothe. The Beaumont Series has sold nearly half a million copies worldwide. Originally pitched to multiple publishing houses before McLaughlin made the remarkable decision to publish her first novel on her own, Forever My Girl hit the USA Today Bestseller list in early 2013. LD Entertainment reached out shortly after, and by mid-2013, a contract for...

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