November 13, 2017
When it comes to helping small to mid-size companies, understand and implement programs to improve sales execution Commence CEO Larry Caretsky is a recognized leader. Author of an E-Book, “Practices That Pay” and more than a hundred article’s pertaining to lead management and sales execution he leads a CRM software company that is helping businesses create and automate the internal business processes that impact sales execution.
“When a sales team is not performing well it’s often due to a lack of sales infrastructure says Caretsky. There is no methodology or process in place for managing the sales cycle and the staff does not have access to the tools and collateral they need to interact with customers and prospects in a real-time environment. Many companies turn to CRM software to address this void and in almost all cases it doesn’t work. The reason why is clear. CRM is a component of improving sales execution, but it’s just a tool. It doesn’t run your business people do and in order to develop an effective sales organization, you need a program that integrates, people, processes, and technology. We call this our Sales Enablement Program says Caretsky and it’s designed to help businesses define, implement and automate the internal business processes that improve sales performance. It’s the key differentiator between Commence and those that just sell CRM software”.
If you want to learn more about how you can team up with Commence and implement a successful Sales Enablement program that will drive more business visit: or e-mail
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