December 07, 2017
The pre-Christmas period is nearly through its first half, Germany’s traditional and cosy Christmas markets are as popular as ever. While the classic type of Christmas market can be found almost everywhere in Germany, a slightly crazy, kitschy and, above all, cool kind of Christmas market can only be experienced in Hamburg – at the Santa Pauli market on the famous Reeperbahn, and at the queer Winter Pride market in the district of St Georg. Labelled with the hashtag #holyhamburg, now presents the most recent footage: the story of a pre-Christmas night in Hamburg’s legendary St Pauli quarter – to be taken with a pinch of salt…
In the run-up to Christmas, the nostalgic Christmas market in front of Hamburg’s town hall and the luxurious Christmas market on the Alster Lake are among the preferred after-work locations for enjoying a mug of mulled wine with friends. Then it is time to head straight to St Pauli with its Santa Pauli Christmas market, or to St Georg with its Winter Pride – Hamburg’s queer Christmas market. These two locations provide plenty of opportunities for partying away the winter nights.
After all, these alternative Christmas markets offer so much more than your average festive entertainment, plenty of glitz, glamour, and extravagance included. The Santa Pauli market on Spielbudenplatz is arguably the sexiest choice here, in the most literal sense of the word: at this market, the boundaries between traditionalism and eroticism are being blurred in a way that is quite typical of Hamburg: with great ease and total honesty.
As well as offering the finest live music and original drinks beyond the comfort zone of mulled wine, the Santa Pauli market is home to some rather exceptional exhibitors with numerous adult gift ideas, ranging from FC St. Pauli souvenirs to wooden love toys. And let’s not forget the strip tent that adds a certain erotic appeal to the event … something to be expected in the former red-light district of St Pauli, but certainly not at a Christmas market. Here you can expect the typical coolness of Hamburg’s nightlife scene, including a fair share of peculiar characters, after-work hipsters, and musicians. All of this should of course not be taken too seriously. And as the night gets cold, the party moves on to the nearby pubs and clubs.
A liberal flair the Hamburg way can also be experienced at the Winter Pride market in the district of St Georg, which will even be open until 30 December. Behind its shiny pink gates, Hamburg’s only gay/lesbian Christmas market celebrates the festive season in a way that will put a smile on the face of anyone who thought they were immune to Christmas. Open daily from 12 p.m., this market offers enough love to keep you warm through the winter. Literally anything can be found here – with the exception of traditional Christmas carols perhaps. Instead, the stage programme offers a wealth of entertainment, with live DJs on each Friday and Saturday and singer/songwriters from the Hamburg region performing live each Sunday.
This special atmosphere can also be experienced online at and the social web at #holyhamburg, including further information on all the other 14 Christmas markets in Hamburg’s city centre. Plus, we have compiled a number of exciting package deals for a pre-Christmas trip to Hamburg.
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