OnCore Golf’s GENiUS Ball Project Achieves Major Milestone

December 14, 2017

In spite of a foot of snow outside, OnCore Golf’s GENiUS ball team were fired up this week with news of their selection as a winner of $75,000 from Arrow Electronics’ Flash Funding program.The innovative golf ball company previously announced that it was using Indiegogo’s crowdfunding platform to generate financial support and customer interest in what OnCore management believes is the most disruptive approach to golf ball construction in the history of the game – incorporating advanced sensor technologies with GPS technology to deliver, for the first time ever, actual on-course ball location and performance data.With the Arrow award, OnCore’s crowdfunding campaign has now raised over 300% of its target – an amount that will allow the company to complete prototype development and prepare for a commercial introduction in mid-2018. 

Following the launch earlier this year of its highly reviewed (Golf Digest Hot List winner) and successful tour ball, the ELIXR, OnCore is now addressing the growing market demand for a smart ball that provides players with a complete view on their in-play performance including ball location, strike force, trajectory, spin rate and distance to the tee, just to name a few metrics. The information will be displayed on mobile phones and a personalized web portal for review and comparative learning.It also integrates to social media for players that want to share their greatest moments on the course.

Robert Samuels, the President of the newly-formed Genius Ball subsidiary said, “With Arrow’s contribution and ongoing public support of our campaign, we are now in full development mode and will have a prototype in place before the end of Q2. The interest and potential applications for a ball with these unique capabilities has been beyond our expectation so we are anxious to bring this to commercial fruition and get golfers everywhere playing with the ball and learning more about their game than ever before.” 

The GENiUS Ball project has gained wide attention across the golf and Internet of Things (IoT) industries with its potential for disruptive innovation and effect on the sport. Keith Blakely, the CEO of OnCore Golf commented, “The GENiUS Ball is so much more than the world’s first on-course smart ball.It is a ‘Technology Intelligence Platform’ that will provide players with performance insights and learning tools that have never been realized before now, and we are excited and proud to place this in the hands of players that care about their game.” 

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About OnCore Golf Technology:

OnCore Golf is dedicated to delivering breakthrough technology and innovation, while inspiring golfers at all skill levels and abilities. Founded by two young entrepreneurs—Bret Blakely and Steve Coulton—and now fueled by a team of world-class innovators, OnCore Golf entered the golf ball industry through development of the first-ever USGA-conforming hollow core ball.The Company has since developed a growing suite of differentiating products distributed world-wide that now includes the extremely accurate CALIBER ball, the five star-rated AVANT with SoftCell technology to increase feel, durability and distance, as well as the dynamic ELIXRTM Tour ball.

About Arrow: Arrow Electronics is a global provider of products, services and solutions to industrial and commercial users of electronic components and enterprise computing solutions.  

About Indegogo: Indiegogo's marketplace is loaded with clever and surprising innovations in tech, design, and more – all with guaranteed shipping. With most products sourced from successful crowdfunding campaigns, you're certain to find something great before it hits the mainstream.   

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