SoftClouds presents its Innovations at Oracle Automotive CX Council, Modern Customer Experience – Chicago 2018

April 13, 2018

For the third time in a row, SoftClouds was invited to present their innovations at the Oracle Automotive CX Council during the 2018 Oracle Modern Customer Experience in Chicago, Illinois. Oracle Automotive CX Council was attended by executives from all the major global automotive manufacturers.

The CEO of SoftClouds, Balaji Ramachandran (Bala) spoke on the topic - “The Journey to the Cloud” that addressed two main themes – the Hybrid Cloud Integration Experience by SoftClouds and its advantages, and the Futuristic Customer Experience Solutions from the Innovation Lab at SoftClouds. 

Bala shared his knowledge on how to choose the right Hybrid Cloud approach and the best practices on how to successfully transform on-premise systems by integrating them with other Oracle CX Cloud Solutions or 3rd party Industry Innovations/Products. 

“In today’s business environment, Customer Experience is everything. We are very excited to be a part of this CX Journey and to showcase how our clients were able to successfully transition to the Cloud with CX solutions that helped them increase employee productivity and transform their customer service.", said Balaji Ramachandran (CEO, SoftClouds).

“A really interesting and thought-provoking presentation from Bala. There is often a lot of fear surrounding system integrations, so it was refreshing to hear how Bala and the team at SoftClouds are leading the way in the area. The case studies demonstrated that by integrating solutions the right way has a positive impact on the end user and Customer Experience.”, said Ian Perkins (Sales Director, TrackBack). 

The session also covered on how the Internet of Things (IoT) as technology is redefining the future of the Automotive Industry. As IoT helps expand from discrete to Connected and highly-personalized systems, a well-integrated system can help automotive OEMs improve operations, cut costs and increase revenue – all leading to an improved Customer Experience. Customers today are well informed, expect nothing less than exceptional experience leading to customer delight.

"The auto industry is changing dramatically. With time, technological advancements have become more complex, and so Auto OEMs are leveraging technologies and innovative concepts to keep up with increasing competition, customer expectations, and technology changes. SoftClouds has extensive expertise in providing solutions to the Automotive Industry, and they have taken leadership in driving CX solutions for the future.”, said Murali Varmaraja (Director of Product Management, Automotive Industry at Oracle). 

SoftClouds is a leading information technology solutions provider serving clients worldwide. We are experts in CX, CRM implementation and upgrades, Digital Transformation and Hybrid Cloud Solutions, helping clients stay ahead and ready for future trends. We are proud to partner with Oracle and deliver world-class CX solutions that provide enterprises with innovative and strategic solutions that unleash the true potential of their on-premise legacy systems and take full advantage of Cloud capabilities. Our expert CRM technologists have entrepreneurial, innovation expertise and have helped shape today's CX software industry. We will help you tackle the challenges of digital transformation and power up your on-premise legacy systems with Cloud capabilities.

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