What “Being Busy” Really Means To A Brand’s Bottom Line

November 13, 2018

The idea of being busy is something more than just a badge of honor, it is also a form of currency. Because if you don’t have millions in the bank, talking about your hustle, work schedule and all of that is a new form of status. 

The idea of being busy is nothing new, but it has become the most common answer to “How are you?” “Busy.” 

Truly “busy” or not, the trend of “I’m busy,” says a lot about where we are at as a society. Busy means leave me alone, don’t bother, I’m too important, and I surely don’t care enough to share what I am doing and dealing with you. 

In this month’s issue of EmpiHER®, Neuro Human Branding® Academy () deep dives into the psychology behind when an demographic is “too busy” and how a brand can transform this mindset to the brand’s advantage. 

Neuro Human Branding® Academy founder, Ali Craig says, “Our epidemic with “busy” roots in our desire for worth, value, and to know that we matter. Which all roots in our natural desire to be significant and feel loved. Give your audience these two things, and your audience won’t be too busy for you.”

Catch the complete article in this month’s issue of EmpiHER®, hits the digital and real-world newsstands now. ( )

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